Maria Koutroumpi

"Dear Mama"

A punk-infused narrative that intertwines heritage, rebellion, and satire. The leopard print becomes more than apattern; it's a manifesto of familial rebellion, a sartorial scream against conformity.A visual dialogue that questions tradition andcelebrates inherited audacity. A full-blown leopard hereditary hallucination. Inheritance isn’t just passed down, it ricochets backand mutates.

“Dear Mama,” begins as a love letter from daughter to deceased mother , But as the daughter slips deeper into her mother’sbold style, something unexpected happens: her father snaps. Enchanted—or possessed—by the same animalistic aesthetic,he dives headfirst into the leopard cult. What follows is a high-camp, punk-pop satire on grief, glamour, and genetic style code.This isn’t nostalgia. We didn’t want to shoot grief. We wanted to shoot obsession. Inheritance. That strange way fetishes,patterns, and rebellion slip into our blood. This editorial became a twisted family portrait. A satire, sure—but it’s also real. Howa style , a pattern, can be a haunting. How mourning can mutate into mania. What if leopard print isn’t a trend at all, but agene? A kink? A family curse dressed as couture? How grief, kink, and memory can all wear the same coat?

Here, legacy isn’t delicate—it’s punk, it’s camp, and it bites.Enjoy! ⭐🐆

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CREDITS:

Art Direction / Photography : Maria Koutroumpi @mariakoutroumpi
Creative Direction : Maria Koutroumpi @mariakoutroumpi / Elektra Avgouli @godblessdrama /Vinyl @vinyl_faceStyling Vinyl @vinyl_face
Set design Maria Koutroumpi @mariakoutroumpi
Production & Casting : Elektra Avgouli @godblessdrama
Photography Assistant :Panos Anagnostis @topfloorbottombuzzer
Mua : Lilly Dick (Lilly Dalmatsou) @lilly.dick_ / Marianna ‘York’ Varlamou @mariannayork
Hair : Alex Metaxoulis @alexmethair / Giorgos Kaisaris @kaytzey.cuts
Nails : Maria Vi @mariavinails / Joana Loka @cityartnailbar
Talents
Elektra Avgouli @godblessdrama
Neck @neckathans
Marios
Joana Loka @sowetsoviet_
Alana Loka
Carnival Queen @carnival_queen
Konnie @konnieex
Nefeli @nefeli.linardos
Sotiris @antijovis
Daniel @danielisacs
Theo @thodwrice

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